I heard it again today and this time I just have to speak up.
“Your images are great, but they would scare our readers.”
Huh? Our images/photos/pictures would scare someone? Really? Inspire – yes. Motivate – for sure. But scare? As in frighten… of what? Someone performing their sport, which they are passionate about, in a beautiful mountain environment. Trail running, mountain biking, road biking, hiking…….. scary? Like the very photo above in our header.
This is happening all too frequently, we’re being told we are too hardcore.
Come on. Hardcore is not running on a dirt trail. Hardcore is a wingsuit.
I am trying to be understanding, and I am the first to acknowledge that in selling a product a company must appeal to a targeted audience. But I have to question if some of these photo buyers know who that person is. And if they are short changing and underestimating their audience, most of whom are, you.
We would love to hear your comments.
I must refer again to the previous blog post.