Throughout the years, Janine and I have had a hugely successful formula for both making images and finding locations – it is as simple as being out running, riding, hiking or skiing- and just paying attention. In 2012 we started using Instagram and have really enjoyed the platform for both sharing our work and seeing what others are doing. These days we post our finds on Instagram and then, if possible, head back to the same place with a real camera. The other night was a classic example. We did a mountain bike ride from our house in Interlaken and while descending back to town I made a photo of Janine, below.Two days later we went back, but with the real camera. This time we ran as we felt the scene and wide dirt road was perfect for the feel we wanted to get from the location. It is interesting to compare the images – a filtered iPhone image vs. a pro DSLR. Sometimes it seems we are getting so used to seeing these Instagram images, with all the effects and moody feelings, that straight images are left lacking in something – what do you think?