The Dan and Janine Formula

It’s no secret that many of our images feature us, Dan & Janine, climbing, biking, ski touring and running – all in the mountains. For the last fifteen years, we’ve made the mountains our home and are in them each and every day. Our formula when we shoot ourselves has been simple, do what we love and photograph the experience. Our time spent with each other serves as training, both for our bodies and our photography skills. It also resets our systems.

The last several weeks have included five big production photoshoots for coming ad campaigns, and all with a requirement that we not show the images produced. While the work was fantastic, not being able to show what we’ve been up to leaves us feeling a little behind. And so it was time to apply the formula… Get out, do what we love, and photograph the experience. Literally right behind our home in Interlaken, Switzerland, we got on a section of the Eiger Trail ultra race course for a mountain run. We had the evening to ourselves, made some images, and got very much back in tune with what makes us thrive.